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Strategic Partnership
Optimizium
Digital Strategy
×
Do It On
Marketing & Comms

Where strategy meets creative execution

We combine Do It On's proven brand communication capabilities with Optimizium's digital expertise — delivering comprehensive growth solutions that amplify your market presence from product to perception.

See combined services

The Partnership

Two specialists. One integrated solution.

Each organisation brings decades of specialist expertise. Together, we cover the full growth stack — from digital transformation to market activation.

A digital strategy consultancy specialised in transformation. We design and deliver digital channels, customer journeys, ecosystem strategies, and operational transformation for banks, insurers, fintechs, and wealth managers across Europe.

  • Digital channels strategy
  • Partnership ecosystem design
  • Digital transformation
  • AI-driven workflow automation and data strategy
  • Customer experience design and omnichannel integration

A premier marketing and communication agency based in Lisbon, Portugal. Their philosophy rejects vanity metrics in favour of transparent, data-driven campaigns that build real brand equity and sustainable market position across the Iberian peninsula and beyond.

  • Brand strategy and market positioning
  • PR, media relations, and reputation management
  • SEO, SEM, and performance marketing
  • Digital influencer and community partnerships
  • Corporate events and brand activations

Combined Offering

Every angle of your brand's growth

The partnership unlocks eight integrated service lines, removing the gap between strategic transformation and market communication.

📣

Marketing & Brand Strategy

Comprehensive brand positioning, go-to-market planning, and messaging frameworks aligned with your market expansion.

Do It On
📰

Public Relations

Media relations, crisis communications, thought leadership placement, and reputation building for companies.

Do It On
📊

Digital Marketing

SEO, SEM, content marketing, and performance campaigns designed for brands and their compliance requirements.

Do It On
🌐

Digital Channel Design

Mobile, web portals and platforms built around customer journeys that drive adoption and reduce cost-to-serve.

Optimizium
🤝

Influencer & Community

Authentic partnerships with voices that matter in IT, retail, and your specific market niche — from macro to micro influencer strategy.

Do It On
🎪

Events & Activations

Memorable corporate events, product launches, and brand activations that create physical touchpoints for your digital brand.

Do It On
🌍

Beyond Banking Ecosystem

Ecosystem design, partner orchestration, and the brand strategy required to position your institution as a lifestyle platform in the market.

Optimizium
🚀

Start-up & Fintech Growth

Agile growth packages combining digital product strategy, regulatory navigation, and go-to-market marketing for early-stage financial ventures.

OptimiziumDo It On

The Methodology

Structured for sustainable growth

Every engagement follows the PESO model ensuring every initiative is strategically grounded and commercially measured.

01

The PESO Model

We integrate all four media types to build comprehensive brand authority and market presence — creating a multiplier effect across every channel.

Paid MediaEarned MediaShared MediaOwned Media
02

SMART Objectives

Every engagement begins with measurable goals. We ensure objectives are Specific, Measurable, Achievable, Relevant, and Time-bound — no vanity metrics.

SpecificMeasurableAchievableTime-bound
03

Agile Marketing

Rapid sprint cycles allow for continuous iteration based on market feedback — capitalising on trends as they emerge and course-correcting before budgets are wasted.

Sprint CyclesA/B TestingRapid Iteration
Lisbon bridge over the Tagus river — Iberian market hub
📍 Iberian Hub
Lisbon, Portugal
Photo by Svetlana Gumerova on Unsplash

Local Expertise. Global Perspective.

Rooted in the Iberian market

Deep understanding of the Portuguese market, consumer behaviour, and regulatory environment — with the global perspective to scale beyond.

  • Headquartered in Lisbon with services across the Iberian Peninsula
  • Extensive network of Portuguese media partners
  • Strong relationships with leading Iberian fintech and IT ecosystems
  • Local market insight paired with European-scale delivery capability
Visit Do It On's website →

Want to take your company to the Portuguese market?

Combine digital marketing × PR × creative brand execution. Let's build your growth engine — from product design to market leadership.

FAQ

Questions about the partnership

The partnership bridges a critical gap in the market: most clients either get strategic digital transformation without market communication, or creative campaigns without digital depth. Together, we deliver the full stack — from rebuilding your digital channels to launching them in the market with brand campaigns, PR, and performance marketing.
Yes. The partnership serves clients across IT, healthcare, real estate, retail, and professional services. Do It On brings broad sector experience while Optimizium contributes its digital transformation methodology.
Yes. Both Optimizium and Do It On operate independently and can be engaged separately. However, clients who engage the partnership benefit from shared briefings, integrated strategy, combined measurement frameworks, and reduced coordination overhead.
Typical engagements start with a joint discovery workshop where both teams align on business objectives, digital maturity, and brand positioning. This leads to an integrated roadmap covering digital transformation milestones and marketing activation timing — ensuring commercial launches are supported by brand campaigns from day one.

Want to learn more

Have more questions?

Our consultants have been providing answers about digital transformation, AI, digital channels, leadership, change management, and other subjects.

Visit Optimizium FAQs →